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Digital Marketing Tips for New Businesses and Startups

This article provides some great tips for digital marketing and seo specifically for startups and new businesses
Starting anything from scratch is not an easy task – be it a design or some new area of research, starting always requires a lot of hard work and effort. When it comes to a new business, startup is also very tough since you have to take care of multiple things at once. You need to handle the competitors and penetrate in the market; you have to keep all the costs as low as possible and at the same time, try to capitalize on multiple successful digital marketing and seo opportunities to improve your visibility. You cannot follow a single strategy and expect it to work always. You need to be creative and take on the challenge with dedication and hard work.
Digital marketing and SEO are really efficient and effective tools which can help you take your startup to greater heights. The problem however that new entrepreneurs face is that they do not know where to start and which digital marketing strategy will be the best for them.
All the weapons that are present in the digital marketing arsenals are not equally effective and the different measures you take to build your digital presence add up and help you get your brand name out in the market. This article provides some excellent digital marketing tips, which are practical and will help you build a successful business. The tips are tailored for the current year and if you happen to start a business this year, these handy tips are sure to help you out big time.

Thinking to start a new business? Make sure you check out these great digital marketing tips!

Be consistent and post frequently on social:
Social media is one of the most lucrative and effective ways to market your business. Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion.
The key to success on social media is to make sure you find your brand’s voice. Post regularly, and ensure there’s a unified identity to your posts. Make sure not to over post or sway away from the message you want to convey. According to the Buffer app, the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day.

Focus on engagement:
Social media is a great way for your start-up to interact with its current and prospective customers. Do what you can to make sure your followers feel like valuable members of your brand.
While it may be tough, don’t shy away from social confrontation. Use customer complaints a chance to show off how well your brand can handle mistakes and you can grow your business quickly. It’s tempting to hide when you fail, but it’s better to face your failures head on.
Keep on treating content as the king:
When launching a start-up, content marketing is one of the most overlooked investments. You may wonder why it’s so important. The reason is that content is the vehicle that can convey your brand’s message when it’s well-written.
Author: Megan Totka
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